Research in Consumer Behavior
Research in Consumer Behavior
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Résumé
Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.
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Research in Consumer Behavior by Russell W Belk
This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.| SKU | Non disponible |
| ISBN 13 | 9780762313044 |
| ISBN 10 | 0762313048 |
| Titre | Research in Consumer Behavior |
| Auteur | Russell W Belk |
| Série | Research In Consumer Behavior |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Emerald Publishing Limited |
| Année de publication | 2006-07-11 |
| Nombre de pages | 286 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |