Rhetoric: A Very Short Introduction
Rhetoric: A Very Short Introduction
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Part of Very Short Introductions series
Summary
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
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Rhetoric: A Very Short Introduction by Richard Toye
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Rhetoric mattersTo explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *
Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).
| SKU | Non disponible |
| ISBN 13 | 9780199651368 |
| ISBN 10 | 0199651361 |
| Title | Rhetoric: A Very Short Introduction |
| Author | Richard Toye |
| Series | Very Short Introductions |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2013-03-28 |
| Number of pages | 144 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |