Send 'em One White Sock
Send 'em One White Sock
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Résumé
Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".
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Send 'em One White Sock by Stan Rapp
Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".
Rapp, Stan: - Stan Rapp is Chairman of Engauge, a pioneering customer engagement agency founded three years ago with private equity partner Halyard Capital. He is coauthor of six books, including the international best-seller Maxi- Marketing. Advertising Age included him as one of the 101 individuals who shaped advertising in the 20th century. Rapp, over a 30-year period, served as CEO of two agencies that now generate combined revenues of one billion dollars. Rapp is a member of the DMA Hall of Fame.
| SKU | Non disponible |
| ISBN 13 | 9780070526686 |
| ISBN 10 | 0070526680 |
| Titre | Send 'em One White Sock |
| Auteur | Stan Rapp |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | McGraw-Hill Education - Europe |
| Année de publication | 1998-01-01 |
| Nombre de pages | 176 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |