A Sense of Mission
A Sense of Mission
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Résumé
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book shows, however, that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission.
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A Sense of Mission by Andrew Campbell
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.| SKU | Non disponible |
| ISBN 13 | 9780091746131 |
| ISBN 10 | 0091746132 |
| Titre | A Sense of Mission |
| Auteur | Andrew Campbell |
| Série | Ashridge Management S |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Cornerstone |
| Année de publication | 1990-09-20 |
| Nombre de pages | 271 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |