Sensory Marketing
Sensory Marketing
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Résumé
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer′s return and brand loyalty for the future.
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Sensory Marketing by Bertil Hulten
Authored by Bertil Hulten, one of the worlds leading professors of sensory marketing,this text brilliantly explainsthe techniques through whicha sensory experiencecan becreatedtosurrounda consumer, not only to increase the chance of animmediatesale but perceptions of the product which play into a customers return and brand loyalty for the future.
Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
| SKU | Non disponible |
| ISBN 13 | 9781526423252 |
| ISBN 10 | 1526423251 |
| Titre | Sensory Marketing |
| Auteur | Bertil Hulten |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Sage Publications Ltd |
| Année de publication | 2020-05-27 |
| Nombre de pages | 240 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |