Serious Creativity by Edward De Bono

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Serious Creativity by Edward De Bono

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Serious Creativity by Edward De Bono

How to unlock your creativity and add value to your ideas with the power of lateral thinking.
If you want to be the best, focus on your most valuable asset: the power of your creative mind.
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

- be creative on demand with de Bono's step-by-step approach

- add value to ideas and turn them into financial assets

- boost creativity with the power of lateral thinking

- break free from old ways of thinking with creative challenging

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Edward de Bono holds an MD (Malta), MA (Oxford), DPhil (Oxford), PhD (Cambridge), DDes (RMIT) and LLD (Dundee). He has had faculty appointments at the university of Oxford, Cambridge, London and Harvard and was a Rhodes Scholar at Oxford.

He is the leading authority in the field of creative thinking and the direct teaching of creative thinking as a skill. From an understanding of how the human brain works as a self-organising information system, he derived the formal creative tools of lateral thinking. His tools for perceptual thinking (CoRT and DATT) are widely used in both schools and business. His institution, the Edward de Bono Foundation, teaches constructive thinking in Education and Management and has instructed leading corporations around the world including IBM, Microsoft, Prudentail, BT (UK), NTT (Japan), Nokia (Finland) and Siemens (Germany).

SKU Non disponible
ISBN 13 9780887306358
ISBN 10 0887306357
Titre Serious Creativity
Auteur Edward De Bono
État Non disponible
Type de reliure Paperback
Éditeur HarperCollins Publishers Inc
Année de publication 1993-05-01
Nombre de pages 352
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible