A Short Guide to Reputation Risk
A Short Guide to Reputation Risk
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Résumé
There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for reputation risk in your management structure.
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A Short Guide to Reputation Risk by Garry Honey
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
'..many illustrations in this book. That - in my opinion - is the most useful part of this book, and makes it as applicable in boardroom presentations drawing up strategies as it is in shopfloor workshops instigating the value of reputation into each and every member of the staff. This is not just a book, it is a set of tools. Perhaps I'm carried away here, but I really did enjoy reading this book.' - Jan Husdal, husdal.com
Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.
| SKU | Non disponible |
| ISBN 13 | 9780566089954 |
| ISBN 10 | 0566089955 |
| Titre | A Short Guide to Reputation Risk |
| Auteur | Garry Honey |
| Série | Short Guides To Business Risk |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Taylor & Francis Ltd |
| Année de publication | 2009-06-28 |
| Nombre de pages | 130 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |