Show Sold Separately by Jonathan Gray

Show Sold Separately by Jonathan Gray

Thanks to an onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerrilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. This book examines the world of film and television that exists before and after the show.

"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchisesGray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless." - Henry Jenkins,author of Convergence Culture: Where Old and New Media Collide "Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media." - Derek Kompare,author of Rerun Nation: How Repeats Invented American Television

Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).

SKU	Non disponible
ISBN 13	9780814731949
ISBN 10	0814731945
Titre	Show Sold Separately
Auteur	Jonathan Gray
État	Non disponible
Type de reliure	Hardback
Éditeur	New York University Press
Année de publication	2010-01-01
Nombre de pages	277
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible