The Smart Branding Book by Dan White

The Smart Branding Book by Dan White

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.  This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

Dan Whiteis a trainer and consultant who has worked in the marketing and branding sector for over 30 years.  He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book(Concise Advice Series, LID). He lives in the UK.

SKU	Non disponible
ISBN 13	9781911687702
ISBN 10	1911687700
Titre	The Smart Branding Book
Auteur	Dan White
État	Non disponible
Type de reliure	Paperback
Éditeur	LID Publishing
Année de publication	2023-01-19
Nombre de pages	160
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible