The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

SKU	Non disponible
ISBN 13	9780070522350
ISBN 10	0070522359
Titre	The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Auteur	Neil Rackham
État	Non disponible
Type de reliure	Paperback
Éditeur	McGraw-Hill Education - Europe
Année de publication	1996-07-31
Nombre de pages	224
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible