Sticky Branding by Jeremy Miller

Sticky Branding by Jeremy Miller

#1 Globe and Mail Bestseller
2016 Small Business Book Awards -- Nominated, Marketing category

Sticky Brands exist in almost every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Jeremy Miller is a strategic consultant, dimensional data expert and executive coach who has used Microsoft Excel for nearly two decades. After years of clients stopping him mid-sentence to ask him how he does what he does in spreadsheets, he decided to break it down for any Excel user. He first started tutoring clients in Excel in business school at UCLA, and after he completed his MBA he mastered deep knowledge of Excel including Visual Basic programming, integration with external database, end user interface development and advanced data modeling and analysis. Over his career he has worked with Excel users in the consumer packaged goods, financial and software development industries.

SKU	Non disponible
ISBN 13	9781989025888
ISBN 10	1989025889
Titre	Sticky Branding
Auteur	Jeremy Miller
État	Non disponible
Type de reliure	Paperback
Éditeur	Page Two Books, Inc.
Année de publication	2019-06-04
Nombre de pages	216
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible