Strategic Management and Competitive Advantage by Jay Barney

Strategic Management and Competitive Advantage by Jay Barney

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Strategic Management and Competitive Advantage by Jay Barney

Just the essentials- Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
SKU Non disponible
ISBN 13 9780133129304
ISBN 10 0133129306
Titre Strategic Management and Competitive Advantage
Auteur Jay Barney
État Non disponible
Type de reliure Paperback
Éditeur Pearson Education (US)
Année de publication 2014-08-14
Nombre de pages 400
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible