Strategic Management: Concepts and Cases: Competitiveness and Globalization by R Duane Ireland

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Strategic Management: Concepts and Cases: Competitiveness and Globalization by R Duane Ireland

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Résumé

Introduces students to strategic management. This text provides an understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.

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Strategic Management: Concepts and Cases: Competitiveness and Globalization by R Duane Ireland

Introduce strategic management using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 all-new compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keeps study current and relevant.

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SKU Non disponible
ISBN 13 9781111825874
ISBN 10 1111825874
Titre Strategic Management: Concepts and Cases: Competitiveness and Globalization
Auteur R Duane Ireland
État Non disponible
Éditeur Cengage Learning, Inc
Année de publication 2012-01-01
Nombre de pages 952
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible