Strategic Management by Fred R David

Strategic Management by Fred R David

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Strategic Management by Fred R David

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.
SKU Non disponible
ISBN 13 9780131276758
ISBN 10 0131276751
Titre Strategic Management
Auteur Fred R David
État Non disponible
Type de reliure Paperback
Éditeur Pearson Education (US)
Année de publication 2004-08-26
Nombre de pages 824
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible