Strategic Management by Fred R David

Strategic Management by Fred R David

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Strategic Management by Fred R David

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
SKU Non disponible
ISBN 13 9780136120988
ISBN 10 0136120989
Titre Strategic Management
Auteur Fred R David
État Non disponible
Éditeur Prentice Hall
Année de publication 2010-02-28
Nombre de pages 704
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible