Strategic Marketing for Nonprofit Organizations
Strategic Marketing for Nonprofit Organizations
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Résumé
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
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Strategic Marketing for Nonprofit Organizations by Philip Kotler
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.| SKU | Non disponible |
| ISBN 13 | 9780138519322 |
| ISBN 10 | 0138519323 |
| Titre | Strategic Marketing for Nonprofit Organizations |
| Auteur | Philip Kotler |
| État | Non disponible |
| Éditeur | Pearson Education (US) |
| Année de publication | 1990-11-01 |
| Nombre de pages | 156 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |