Strategic Marketing by David Cravens

  •
1 1

Strategic Marketing by David Cravens

Checking stock...
Checking stock...
Résumé

Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Strategic Marketing by David Cravens

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

You might also like

SKU Non disponible
ISBN 13 9780072966343
ISBN 10 0072966343
Titre Strategic Marketing
Auteur David Cravens
État Non disponible
Éditeur McGraw-Hill Education - Europe
Année de publication 2005-03-16
Nombre de pages 752
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible