Tested Advertising Methods
Tested Advertising Methods
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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Non disponible |
| ISBN 13 | 9780139068911 |
| ISBN 10 | 0139068910 |
| Titre | Tested Advertising Methods |
| Auteur | John Caples |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Prentice Hall Trade |
| Année de publication | 1985-04-01 |
| Nombre de pages | 318 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |