The Sales Coach's Playbook: Breaking the Performance Code by Bill Bartlett

The Sales Coach's Playbook: Breaking the Performance Code by Bill Bartlett

Cool Rules introduces the reader to a new cultural category. While the authors do not claim to have discovered Cool, they believe they are the first to attempt a serious, systematic analysis of Cool's history, psychology, and importance.

The contemporary Cool attitude is barely 50 years old, but its roots are older than that. Cool Rules traces Cool's ancient origins in European, Asian, and African cultures, its prominence in the African-American jazz scene of the 1940s, and its pivotal position within the radical subcultures of the 1950s and '60s. Pountain and Robins examine various art movements, music, cinema, and literature, moving from the dandies and flaneurs of the eighteenth and nineteenth centuries through to the expropriation of a whole cultural and psychological tradition by the media in the 1980s and '90s. What began as a rebellious posture adopted by minorities mutated to become mainstream itself. Cool is now primarily about consumption, as cynical advertisers have seized on it to create a constantly updated bricolage of styles and entertainments designed to affect the way people think about themselves and their society.

SKU	Non disponible
ISBN 13	9780692606681
ISBN 10	0692606688
Titre	The Sales Coach's Playbook: Breaking the Performance Code
Auteur	Bill Bartlett
État	Non disponible
Type de reliure	Paperback
Année de publication	2016-01-01
Nombre de pages	0
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible