Thomas the Tank Engine (Railway)
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Thomas the Tank Engine (Railway) by Wilbert Awdry
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.
In the early 1940s, a loving father crafted a small blue wooden engine for his son, Christopher. The stories that this father, Reverend W. Awdry, made up to accompany this wonderful toy were first published in 1945. He continued to create new adventures and characters until 1972, when he retired from writing. Reverend Awdry died in 1997 at the age of 85.
| SKU | Non disponible |
| ISBN 13 | 9780718200015 |
| ISBN 10 | 0718200012 |
| Titre | Thomas the Tank Engine (Railway) |
| Auteur | Wilbert Awdry |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | David And Charles |
| Année de publication | 1946-12-01 |
| Nombre de pages | 62 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |