Tourism Principles and Practice
Tourism Principles and Practice
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Résumé
Offers a framework of theory and practice for students of tourism. The text uses international examples and models to illustrate key concepts. Major case studies demonstrate real-life issues and provide a framework for discussion, and questions draw out key contemporary issues.
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Tourism Principles and Practice by Chris Cooper
The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.| SKU | Non disponible |
| ISBN 13 | 9780582312739 |
| ISBN 10 | 0582312736 |
| Titre | Tourism Principles and Practice |
| Auteur | Chris Cooper |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 1998-08-07 |
| Nombre de pages | 568 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |