Understanding Business by William Nickels

Understanding Business by William Nickels

Provides topical coverage to using dynamic pedagogy. This book creates market-defining ancillary items for professors and students alike.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

SKU	Non disponible
ISBN 13	9780071101363
ISBN 10	0071101365
Titre	Understanding Business
Auteur	William Nickels
État	Non disponible
Type de reliure	Paperback
Éditeur	McGraw-Hill Education - Europe
Année de publication	2006-12-16
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible