Understanding Children as Consumers by David W Marshall

Understanding Children as Consumers by David W Marshall

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Résumé

Looking at consumption from the child′s perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

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Understanding Children as Consumers by David W Marshall

Looking at consumption from the childs perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

Marshall earned his M.A. from the Institute for Medieval Studies at the University of York in England. before graduating from Indiana University with a degree in English. He teaches English at California State University, San Bernardino, as an assistant professor.

SKU Non disponible
ISBN 13 9781847879271
ISBN 10 1847879276
Titre Understanding Children as Consumers
Auteur David W Marshall
Série Sage Advanced Marketing Series
État Non disponible
Type de reliure Paperback
Éditeur Sage Publications Ltd
Année de publication 2010-04-19
Nombre de pages 280
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible