Volkswagen Beetle
Volkswagen Beetle
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Résumé
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British.
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Volkswagen Beetle by Richard Copping
Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the people's car which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the Think Small campaign.
Lifelong Volkswagen enthusiast Richard A. Copping has written well over twenty books covering a variety of models, and regularly contributes articles to a number of magazines. He also wrote VW Camper and Microbus for Shire.
| SKU | Non disponible |
| ISBN 13 | 9780747814474 |
| ISBN 10 | 0747814473 |
| Titre | Volkswagen Beetle |
| Auteur | Richard Copping |
| Série | Shire Library |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Bloomsbury Publishing PLC |
| Année de publication | 2014-09-10 |
| Nombre de pages | 64 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |