What a Character!
What a Character!
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What a Character! by Warren Dotz
The aim of this book is to outline the neoevolutionary paradigm emerging in the social sciences and indicate possibilities for its application in the management sciences. This monograph has an interdisciplinary nature and refers to a theory that has been formed on the basis of various social and natural disciplines, including management, psychology, sociology, anthropology, biology, epistemology and cognitivism. The work is targeted at researchers who specialise in management and other social sciences, and for whom the neoevolutionary paradigm can be a valuable point of reference. This book presents the application of evolutionary issues to the social sciences, and especially to the analysis of issues related to the management sciences. The presented framework of paradigm, methodology and research issues, leads to a proposal to distinguish a new research field called 'evolutionary management'. The issues of evolutionary management would be by definition interdisciplinary; a combination of organising and management with evolutionary psychology and behavioural economics. The paradigm of evolutionary management would be coherent with the neoevolutionary conception of the description of human behaviour. This requires assumption of numerous postulates related to basing the management sciences on the basic evolutionary theories of human behaviour.
WARREN DOTZ is a pop culture historian and the author of eight books on advertising art. As an authority on product label art, his commentary has appeared in Advertising Age, Brandweek, and the New York Times Magazine. He lives and works in Berkeley, California. JACK MINGO is a writer with more than a dozen books and numerous articles in scores of publications to his credit. He lives in Alameda, California. GEORGE MOYER is a licensed pyrotechnician and a lifelong collector of firecracker labels with one of the largest collections in the United States. He lives in Pottsville, Pennsylvania.
| SKU | Non disponible |
| ISBN 13 | 9780811809368 |
| ISBN 10 | 0811809366 |
| Titre | What a Character! |
| Auteur | Warren Dotz |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Chronicle Books |
| Année de publication | 1996-05-01 |
| Nombre de pages | 132 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |