What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Résumé
Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick
A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| SKU | Non disponible |
| ISBN 13 | 9780071408677 |
| ISBN 10 | 0071408673 |
| Titre | What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services |
| Auteur | Anthony Ulwick |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | McGraw-Hill Education - Europe |
| Année de publication | 2005-09-16 |
| Nombre de pages | 240 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |