Write to Sell by Andy Maslen

Write to Sell by Andy Maslen

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long Had I read this book, it would have saved me years of trial and, for the most part, error.-- Drayton Bird, the godfather of direct marketing

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long Had I read this book, it would have saved me years of trial and, for the most part, error.-- Drayton Bird, the godfather of direct marketing

Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word - both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

SKU	Non disponible
ISBN 13	9781904879992
ISBN 10	1904879993
Titre	Write to Sell
Auteur	Andy Maslen
État	Non disponible
Type de reliure	Paperback
Éditeur	Cyan Books
Année de publication	2007-03-20
Nombre de pages	160
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible