General Aviation Marketing and Management: Operating, Marketing and Managing an FBO by C.Daniel Prather

General Aviation Marketing and Management: Operating, Marketing and Managing an FBO by C.Daniel Prather

£55.31

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Offers guidance on the subject of FBO Management. This title explores the line service functions of an FBO, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager.

Description

Details

The third edition of "General Aviation Marketing and Management", although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.

Additional Information

Additional Information

SKU GOR007124573
Title General Aviation Marketing and Management: Operating, Marketing and Managing an FBO
Author By (author) C.Daniel Prather
Condition VERYGOOD
Binding Type Hardback
Publisher Krieger Publishing Company
Year Published 2009
Number of Pages 302
ISBN 10 1575243016
ISBN 13 9781575243016
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

The third edition of "General Aviation Marketing and Management", although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.
Additional Information

Additional Information

SKU GOR007124573
Title General Aviation Marketing and Management: Operating, Marketing and Managing an FBO
Author By (author) C.Daniel Prather
Condition VERYGOOD
Binding Type Hardback
Publisher Krieger Publishing Company
Year Published 2009
Number of Pages 302
ISBN 10 1575243016
ISBN 13 9781575243016
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No