International Marketing by Geri Clarke

International Marketing by Geri Clarke

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"International Marketing".

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International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business. This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations. While underpinned by the latest developments in academic and practitioner research International Marketing remains uniquely accessible and relevant to today's students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with the knowledge to continue questioning, thus encouraging a challenging and enquiring mind.

Additional Information

Additional Information

SKU GOR005305024
Title International Marketing
Author By (author) Geri Clarke
Condition VERYGOOD
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year Published 2009
Number of Pages 400
ISBN 10 0077115856
ISBN 13 9780077115852
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business. This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations. While underpinned by the latest developments in academic and practitioner research International Marketing remains uniquely accessible and relevant to today's students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with the knowledge to continue questioning, thus encouraging a challenging and enquiring mind.
Additional Information

Additional Information

SKU GOR005305024
Title International Marketing
Author By (author) Geri Clarke
Condition VERYGOOD
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year Published 2009
Number of Pages 400
ISBN 10 0077115856
ISBN 13 9780077115852
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.