Despite the long-rumoured "end of print", there have never been so many magazine titles available, as more and more titles are printed in ever-increasing print-runs. This book sets out to examine the whole culture of magazines from the point of view of their design. It shows how the look of a magazine is defined by factors such as advertising and distribution, and how the current pluralistic approach means that there is more visual variety than ever before. Five sections deal with format, covers, pace, words and images, and the book provides a record of international magazine trends. It takes a broad look at examples from America, Europe and Japan, both mass-market and lesser-known titles. The text includes comment and opinion from leading art directors.