It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden by Paul Arden

It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden by Paul Arden

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A handbook of how to succeed in life by an advertising guru.
OR

Description

Details

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Additional Information

Additional Information

SKU GOR001226816
Title It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden
Author By (author) Paul Arden
Condition VERYGOOD
Binding Type Paperback
Publisher Phaidon Press Ltd
Year Published 2003
Number of Pages 128
ISBN 10 0714843377
ISBN 13 9780714843377
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Additional Information

Additional Information

SKU GOR001226816
Title It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden
Author By (author) Paul Arden
Condition VERYGOOD
Binding Type Paperback
Publisher Phaidon Press Ltd
Year Published 2003
Number of Pages 128
ISBN 10 0714843377
ISBN 13 9780714843377
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No

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