Made With: The Emerging Alternatives to Western Brands: Pt. 1: From Istanbul to Indonesia by John Grant

Made With: The Emerging Alternatives to Western Brands: Pt. 1: From Istanbul to Indonesia by John Grant

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How the New Muslim World is changing and influencing the world of business and branding.

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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

Additional Information

Additional Information

SKU GOR005665467
Title Made With: The Emerging Alternatives to Western Brands: Pt. 1: From Istanbul to Indonesia
Author By (author) John Grant
Condition VERYGOOD
Binding Type Paperback
Publisher LID Publishing
Year Published 2013
Number of Pages 328
ISBN 10 1907794433
ISBN 13 9781907794438
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
Additional Information

Additional Information

SKU GOR005665467
Title Made With: The Emerging Alternatives to Western Brands: Pt. 1: From Istanbul to Indonesia
Author By (author) John Grant
Condition VERYGOOD
Binding Type Paperback
Publisher LID Publishing
Year Published 2013
Number of Pages 328
ISBN 10 1907794433
ISBN 13 9781907794438
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.