Marketing Management by Peter R. Dickson (University of Wisconsin, USA)

Marketing Management by Peter R. Dickson (University of Wisconsin, USA)

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This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality.

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This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Additional Information

Additional Information

SKU GOR002430752
Title Marketing Management
Author By (author) Peter R. Dickson (University of Wisconsin, USA)
Condition VERYGOOD
Binding Type Hardback
Publisher Cengage Learning, Inc
Year Published 1996
Number of Pages 704
ISBN 10 0030177421
ISBN 13 9780030177422
Edition N/A
Prizes No
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Additional Information

Additional Information

SKU GOR002430752
Title Marketing Management
Author By (author) Peter R. Dickson (University of Wisconsin, USA)
Condition VERYGOOD
Binding Type Hardback
Publisher Cengage Learning, Inc
Year Published 1996
Number of Pages 704
ISBN 10 0030177421
ISBN 13 9780030177422
Edition N/A
Prizes No
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No