Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy by Stan Rapp

Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy by Stan Rapp

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Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.

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Description

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In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Additional Information

Additional Information

SKU GOR001874686
Title Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy
Author By (author) Stan Rapp
Condition VERYGOOD
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year Published 2000
Number of Pages 256
ISBN 10 0071364722
ISBN 13 9780071364720
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques.

Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Additional Information

Additional Information

SKU GOR001874686
Title Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy
Author By (author) Stan Rapp
Condition VERYGOOD
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year Published 2000
Number of Pages 256
ISBN 10 0071364722
ISBN 13 9780071364720
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No