Introduction. Computers. Signs of our times. Marking up. The burning power of a name. Myths and monsters. Speak, memory. Why wiki? Buffed-up gamers. Very, very big and very, very small. The names of domains. Rise of the robots. Cyber-everything. Three-letter words. Everyone's an avatar. On memes. Hacking through the net. Do you grok it? Sock puppets and astroturf. Bluetooth. The Cupertino effect. The Scunthorpe problem. The coming of the geeks. Beware of the troll. Bitten by bugs. Bits, bytes and other delights. Twinks, twinked and twinking. Talking less about a trees. ZOMGs, LOLZ. Happy pew pew to you. Lifehacking. The multitasking illusion. The Streisand effect. Acute cyberchondria. Casting the media net. Bionic beings and better. Technological black holes. Google and very big numbers. Status anxiety. The zombie computing apocalypse. The pwn and be pwned. Learning to speak. Emoticons. Getting cyber-sexy. Slacktivism and the pajamahadeen. Gamification and the art of persuasion. Sousveillance. Phishing, phreaking and phriends. Spamming for victory. Gurus and evangelists. CamelCase. The Blogosphere and Twitterverse. Phat loot and in-game grinding. Meta-. TL;DR. Apps. Fanboys and girls. Welcome to the Guild. Facepalms and *acting out*. Finding work as a mechanical Turk. Geocaching. The beasts of Baidu. Snowclones. Typosquatting. Egosurfing and Googlegangers. Infovores, digerati and hikikomori. Planking, owling and horsemanning. Unfriend, unfavourite (and friends). Sneakernets and meatspace. Going viral. Dyson spheres and digital dreams. Welcome to teh interwebs. On good authority. A world of hardware. Darknets, mysterious onions and bitcoins. Nets, webs and capital letters. Praying to Isidore and tweeting the Pope. QWERTY and Dvorak. Apples are the only fruit. Eponymous branding. Mice, mousse and grafacons. Meh. Learn Olbanian! Booting and rebooting. Cookie monsters. Going digitally native. Netiquette and netizens. The names of the games. Flash crowds, mobs, and the slashdot effect. Godwin's law. From Beta to Alpha to Golden Master. Mothers and daughters, masters and slaves. Bit rot. Non-printing characters. Wise web wizards. Disk drives. Easter eggs. Microsoft family names. Why digital? Filing away our data. Artificial Intelligence and Turing tests. ... and finally. Acknowledgements. Select bibliography and further reading. Notes and references.
