{"product_id":"advertising-book-iain-macrury-9780415251266","title":"Advertising","description":"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.  Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.  Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49627422785809,"sku":"GOR005292508","price":12.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51469713113361,"sku":"GOR006539150","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52534983328017,"sku":"NLS9780415251266","price":69.09,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081578668305,"sku":"NIN9780415251266","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415251265.jpg?v=1751135238","url":"https:\/\/www.worldofbooks.com\/products\/advertising-book-iain-macrury-9780415251266","provider":"World of Books ","version":"1.0","type":"link"}