{"product_id":"advertising-book-tony-yeshin-9781844801602","title":"Advertising","description":"Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.     This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters.    Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter \u0026amp; Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572197499153,"sku":"GOR003242521","price":11.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49623201415441,"sku":"GOR004046109","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1844801608.jpg?v=1750898209","url":"https:\/\/www.worldofbooks.com\/products\/advertising-book-tony-yeshin-9781844801602","provider":"World of Books ","version":"1.0","type":"link"}