{"product_id":"apex-hides-the-hurt-book-colson-whitehead-9781400031269","title":"Apex Hides the Hurt","description":"\u003cp\u003e\u003cb\u003eThis \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book from the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49565244752145,"sku":"CIN1400031265G","price":4.48,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50105619153169,"sku":"CIN1400031265A","price":4.28,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50236469346577,"sku":"GOR004967160","price":10.69,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50914225914129,"sku":"CIN1400031265VG","price":5.08,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53408098779409,"sku":"GOR007565651","price":10.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400031265.jpg?v=1751402814","url":"https:\/\/www.worldofbooks.com\/products\/apex-hides-the-hurt-book-colson-whitehead-9781400031269","provider":"World of Books ","version":"1.0","type":"link"}