The Art of Choosing by Sheena Iyengar

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The Art of Choosing by Sheena Iyengar

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The Art of Choosing by Sheena Iyengar

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOSING as your companion and guide for the many challenges ahead.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.
SKU Unavailable
ISBN 13 9780446504102
ISBN 10 0446504106
Title The Art of Choosing
Author Sheena Iyengar
Condition Unavailable
Binding Type Microfilm
Publisher Time Warner Trade Publishing
Year published 2010-03-01
Number of pages 352
Prizes Commended for Axiom Business Book Awards (Business/Economics) 2011
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable