{"product_id":"art-of-persuasion-book-bob-burg-9780768413007","title":"The Art of Persuasion","description":"\u003ci\u003eThe Art of Persuasion\u003c\/i\u003e teaches you how to get what you want when you want it. You would love to have that ability, right?\u003cbr\u003e \u003cbr\u003e After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you.\u003cbr\u003e \u003cbr\u003e One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.\u003cbr\u003e \u003cbr\u003e The Winning principles you will learn include:\u003cbr\u003e \u003cul\u003e \u003cli\u003eMaking People Feel Important\u003c\/li\u003e \u003cli\u003eEverything is Negotiable\u003c\/li\u003e \u003cli\u003eDealing with Difficult People\u003c\/li\u003e \u003cli\u003ePersuasion in Action\u003c\/li\u003e \u003cli\u003eWhat Sets You Apart from the Rest\u003c\/li\u003e \u003cli\u003eNuggets of Wisdom\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e Presented in everyday, clear, and often humorous language, \u003ci\u003eThe Art of Persuasion\u003c\/i\u003e leaves an impression on you that will last a lifetime--filled with one success after another!","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49677402210577,"sku":"CIN0768413001G","price":9.08,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49752761401617,"sku":"CIN0768413001VG","price":10.38,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50470164627729,"sku":"GOR009409375","price":21.5,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50706225955089,"sku":"GOR010914880","price":21.5,"currency_code":"USD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51188225442065,"sku":"NIN9780768413007","price":15.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53256426422545,"sku":"GOR008133855","price":21.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0768413001.jpg?v=1777542928","url":"https:\/\/www.worldofbooks.com\/products\/art-of-persuasion-book-bob-burg-9780768413007","provider":"World of Books ","version":"1.0","type":"link"}