{"product_id":"attention-merchants-book-tim-wu-9780804170048","title":"The Attention Merchants","description":"\u003cb\u003eFrom the author of the award-winning \u003ci\u003eThe Master Switch,\u003c\/i\u003e who coined the term \"net neutrality\"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. \u003cbr\u003e \u003cbr\u003e \"Dazzling.\" --\u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.\u003cbr\u003e \u003cbr\u003e Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of \"attention merchants\" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.\u003cbr\u003e \u003cbr\u003e Full of lively, unexpected storytelling and piercing insight, \u003ci\u003eThe Attention Merchants\u003c\/i\u003e lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49575144554769,"sku":"GOR009628357","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49724139569425,"sku":"CIN0804170045VG","price":5.78,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49745468555537,"sku":"CIN0804170045G","price":5.08,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51268611801361,"sku":"NIN9780804170048","price":20.0,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51770837893393,"sku":"CIN0804170045A","price":7.18,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0804170045.jpg?v=1750745612","url":"https:\/\/www.worldofbooks.com\/products\/attention-merchants-book-tim-wu-9780804170048","provider":"World of Books ","version":"1.0","type":"link"}