{"product_id":"beyond-disruption-book-jean-marie-dru-9780471218999","title":"Beyond Disruption","description":"The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49512671052049,"sku":"GOR001528949","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50355404308753,"sku":"CIN0471218995G","price":6.78,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52819396165905,"sku":"CIN0471218995VG","price":6.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471218995.jpg?v=1751455595","url":"https:\/\/www.worldofbooks.com\/products\/beyond-disruption-book-jean-marie-dru-9780471218999","provider":"World of Books ","version":"1.0","type":"link"}