{"product_id":"birth-of-korean-cool-book-euny-hong-9781471131042","title":"The Birth of Korean Cool","description":"How did a really unhip country suddenly become cool?   How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?   Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?   And just how does South Korea plan to use pop culture to beat America at its own game.   Welcome to South Korea: The Brand.  In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.   South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49520242032913,"sku":"GOR006047752","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49652918812945,"sku":"GOR007495546","price":12.39,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51122187763985,"sku":"GOR008097530","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1471131041.jpg?v=1751456646","url":"https:\/\/www.worldofbooks.com\/products\/birth-of-korean-cool-book-euny-hong-9781471131042","provider":"World of Books ","version":"1.0","type":"link"}