{"product_id":"bonfire-of-the-brands-book-neil-boorman-9781841959870","title":"Bonfire Of The Brands","description":"Average number of ads exposed to each day: 3000 Average number of ads exposed to by age of 65: 2 million Average number of brand names memorised by a 10-year-old: 400 Worldwide advertising spend in 2006: $427 billion.  In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives?  Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49646217265425,"sku":"GOR001230839","price":11.39,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51436689162513,"sku":"GOR014277987","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1841959871.jpg?v=1751091571","url":"https:\/\/www.worldofbooks.com\/products\/bonfire-of-the-brands-book-neil-boorman-9781841959870","provider":"World of Books ","version":"1.0","type":"link"}