{"product_id":"books-a-crowdfunder-s-strategy-guide-by-jamey-stegmaier","title":"A Crowdfunder's Strategy Guide","description":"\u003cb\u003eMore Than Money\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read \u003ci\u003eKickstarter Lessons\u003c\/i\u003e blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. \u003cp\u003e\u003c\/p\u003e This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important nuts and bolts elements of a successful crowdfunding project. \u003cp\u003e\u003c\/p\u003e But Stegmaier emphasizes that the benefits of crowdfunding are much more about the crowd than the funding. He shows that if you treat your backers as people, not pocketbooks--communicate regularly and transparently with them, ask their opinions, attend to their needs--they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673113616657,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781459697515.jpg?v=1781523182","url":"https:\/\/www.worldofbooks.com\/products\/books-a-crowdfunder-s-strategy-guide-by-jamey-stegmaier","provider":"World of Books ","version":"1.0","type":"link"}