{"product_id":"books-basic-marketing-european-by-jr-william-perreault","title":"Basic Marketing (European)","description":"Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic \"4Ps\" organization, the book offers students clear explanations, helpful frameworks and \"how-to-do-it\" techniques, with up-to-date examples to illustrate the concepts described.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53509771886865,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780256204025_17186f76-801e-451a-b8b7-737bc62909e9.jpg?v=1778167192","url":"https:\/\/www.worldofbooks.com\/products\/books-basic-marketing-european-by-jr-william-perreault","provider":"World of Books ","version":"1.0","type":"link"}