{"product_id":"books-brand-storytelling-by-keith-a-quesenberry","title":"Brand Storytelling","description":"This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53669491540241,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781538176382.jpg?v=1781508790","url":"https:\/\/www.worldofbooks.com\/products\/books-brand-storytelling-by-keith-a-quesenberry","provider":"World of Books ","version":"1.0","type":"link"}