{"product_id":"books-build-what-matters-by-ben-foster","title":"Build What Matters","description":"\u003cp\u003eRapid iteration, A\/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProduct advisors \u003cstrong\u003eRajesh Nerlikar\u003c\/strong\u003e and \u003cstrong\u003eBen Foster\u003c\/strong\u003e believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53505752957201,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781544516172.jpg?v=1778101516","url":"https:\/\/www.worldofbooks.com\/products\/books-build-what-matters-by-ben-foster","provider":"World of Books ","version":"1.0","type":"link"}