{"product_id":"books-business-to-business-marketing-management-by-alan-zimmerman","title":"Business to Business Marketing Management","description":"Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53673017213201,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367757946.jpg?v=1781522408","url":"https:\/\/www.worldofbooks.com\/products\/books-business-to-business-marketing-management-by-alan-zimmerman","provider":"World of Books ","version":"1.0","type":"link"}