{"product_id":"books-co-opetition-a-win-win-mindset-by-adam-brandenburger","title":"Co-Opetition: a Win\/Win Mindset","description":"Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. \u003cp\u003e\u003cbr\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003c\/p\u003e","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53508833706257,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780385479493.jpg?v=1778154290","url":"https:\/\/www.worldofbooks.com\/products\/books-co-opetition-a-win-win-mindset-by-adam-brandenburger","provider":"World of Books ","version":"1.0","type":"link"}